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Climber Blog - How to stay relevant in your market with AI & Analytics

How to stay relevant in your market with AI & Analytics?
Start with a modern data architecture!
 

 

Author: Bas Haarhuis, Sales Manager at Climber.

In recent years, we’ve witnessed a massive rise in AI. Tools and technologies are emerging at an incredible pace, offering organisations the opportunity to work more efficiently, better address customer needs, and stay competitive. 

In industries like wholesale, retail, and logistics, we’re already seeing the first successful AI applications, such as: 

  • Customer service and experience: Think of chatbots and sentiment analysis that provide faster and more personalised support.
  • Commerce and revenue growth: By guiding customers through their purchasing journey and offering personalised recommendations.
  • Supply chain optimisation: By accurately matching demand and supply predictions.

While the opportunities and examples are there, the success of AI projects is far from guaranteed. Research shows that 80% of these projects fail*. Why? There are several recurring challenges: 

  • Lack of a clear strategy and business case: Wasted resources on unclear projects.
  • The gap between Business and IT: Insufficient collaboration and capacity.
  • A weak data architecture: Lacking real-time, high-quality data from various applications.

Challenges

Lack of a Clear Strategy and Business Case

Many AI projects fail because they start without a solid strategy and concrete business case. Without a clear vision and objectives, it’s impossible to define the value an AI project should deliver. The result? Resources are wasted on experiments without measurable impact, and projects get stuck in the proof-of-concept phase.

The Gap Between Business and IT

Our experience with data analytics projects often reveals a disconnect between Business and IT. The Business side doesn’t always ask the right questions, while IT struggles with limited capacity or complex infrastructures, making it impossible to act quickly and flexibly. This results in frustration and a lack of actionable insights, causing data and AI projects to stall. Without effective collaboration and the right data, success is simply out of reach.

A Weak Data Architecture

AI and data analytics projects rely entirely on the data available within your organisation. Poor input inevitably leads to poor output. Consider the following examples:

  • Real-time data needs: Dynamic pricing on webshops must be up to date. If your data is delayed, customers might miss out on relevant offers and choose a competitor instead.
  • Relevant, high-quality data from various sources: To make reliable predictions and decisions, data must be accurate, complete, and consistent.

To make the right decisions and enhance customer experience, revenue, and margins, a modern data architecture is essential.

Start with a modern data architecture

Organisations with a modern data foundation distinguish themselves from the competition. They can respond intelligently to market changes, rely on AI tools, and accelerate strategic projects. It all starts with a clear strategy:

  • Identify your data needs: What insights will truly make a difference for your business?
  • Invest in a scalable data architecture: Ensure real-time access to high-quality, integrated data from all your applications, with secure access.
  • Bridge the gap between Business and IT: Choose technologies that make it easier to automate and harmonise data integration from various sources, reducing dependency on available resources.

This way, you can enable various strategic projects in Data Analytics, AI, and Machine Learning more securely and efficiently. This is how you stay relevant in a competitive market.

Climber Helps You Get the
Fundamentals Right!

Ready to take your organisation to the next level? At Climber, we believe that data and a modern data architecture are the key ingredients for organisations to stay relevant in their markets. That’s why we’re dedicating extra attention to this topic. Every two weeks, we publish a blog diving deeper into how to build and optimise a modern data architecture.

Additionally, we’re hosting inspiring webinars where we’ll share practical tips, tools, and customer cases. Together, we’ll make sure your organisation is ready for the future. Stay tuned!

 

* Source: RAND (Aug 2024)

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WANT TO KNOW MORE? CONTACT US!

Bas Haarhuis

Sales Manager
bas.haarhuis@climber.nl
+31 6 39 46 39 65

Stef Comello

Managing Director
stef.comello@climber.nl
+31 6 81 78 98 97

Gepubliceerd 2025-01-14

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